B2B companies planning for the rest of 2022 have a unique set of circumstances to consider:
- Funding has dried up.
- Mid-term election season is driving up engagement costs.
- Benchmarks from the last couple of years are less than reliable.
We’re
Search Engine Marketing
Search advertising is thriving amid economic uncertainty,
If you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear TV, and video are the most vulnerable when it comes to cutting ad budgets.
In
The latest jobs in search marketing
Looking to take the next step in your next search marketing career?
Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are
Google ad extensions are being rebranded as assets
Google just announced that ad extensions will be rebranded to assets in the Google Ads UI. The change will be rolled out over the next couple of weeks.
What this means. Previously, creating and managing assets such as call extensions
Instagram is testing a “Gifts” monetization feature for
Instagram is internally testing a new tool for creators to make money called “Gifts.”
What it looks like. The new feature was first shared on Twitter by developer Alessandro Paluzzi.
Tipping. Not new on social platforms. Instagram is not the
How Do Enterprise & SaaS Marketing Software Solutions
It’s no secret that software is a major driver of modern business.
Technological infrastructures are what services are built on these days, and it’s essentially a foregone conclusion to say that you can’t survive, much less compete, today without a