Digital Content Outpaced By Physical Media : Does your inventory include printed books, DVDs, Blu-ray discs, and other similar products? If you answered a confident “yes”, aren’t you lucky!
That’s because physical media is making a strong comeback, especially in the UK, and can drive up your revenue this holiday shopping season.
Before eBooks, Netflix, Pokemon Go, and a plethora of other things that can be downloaded from the Internet, there were paperbacks and hardbacks, vinyl albums, CDs, DVDs, and game consoles with cartridges among others.
If you’ve never sold any of these before, read on to catch some product ideas that will help you hit your profit goals before the year folds up.
The revival of tangible media products
According to eBay’s new report called “Guide to Physical Media”, 52% of Brits prefer physical media to digital downloads and, in fact, 83% of adults aged 18 to 24 years old admitted to buying items of this kind in the previous year.
Of the 2,000 UK shoppers polled, 76% of them said their decision to purchase a book, CD or DVD was triggered by a sense of ownership and a strong desire to disconnect from the digital world.
eBay said 58 items of physical media (23 books, 13 DVDs, nine CDs, nine video games, and four vinyl records) are bought every minute on their UK site. Imagine how much you could earn, if you sold in two or three of these product categories.
Their guide further revealed that 64% of Brits between 18 and 24 years old purchased a printed book last year, 56% bought a DVD, and 51% bought a video game on a disc or cartridge.
Now now, this is not to say that if you’re fond of such products you need to leave your online interests at the door.
Be like the millennials who make the most of both worlds.
Combining the physical and digital worlds
Although eBay’s report shows that most people who buy books, films and music in physical formats actually use them, it also cites a quarter of millennials who buy books and vinyl records to show off on their Instagram shelves.
Call them narcissists, attention seekers, or whatever you want, but at least they’re making sellers of both online and physical media very happy.
Rob Hattrell, vice president at eBay UK, has a better explanation for it, which goes as:
“In today’s digitised world, physical media has an emotional and social cache that appeals to our desire to own the things we love, as well as our penchant for status and showing off. Our Guide to Physical Media delves into why Brits love it and what’s behind the 830 million searches for physical media on our marketplace over the last year – a number that is set to rise as people shop for entertainment for their Christmas stocking fillers.”
So if you have some or all of these items in your inventory, start listing to The Entertainment Shop, a dedicated platform for books, films, music, and games in physical formats.