Syndication

Social Media Syndication – Increase Your Social Footprint

Social Media Syndication – Increase Your Social Footprint : The owner of a website and a professional on a company’s marketing team, both scramble to increase their business’ exposure so as to drive more traffic and thereby grow their revenue. In the earlier decades, the task of marketing relied heavily on traditional communication media such as newspapers and televisions. However, today, the explosion of the internet has brought about a drastic change in the manner in which small and large businesses promote themselves and their wares. In all this, social media has become an important web content marketing strategy.

Social networking needs no introduction. Although we may not have an account with all, most of us are aware of networking platforms such as Facebook, Twitter, MySpace, Google+ and LinkedIn and how they work. Owing to their highly viral nature, these social networking sites have given rise to a new concept called social media syndication. It is a unique and cost-effective business promotion tool.

This article sheds light on the advantages of social media syndication, but first let us understand the basic structure and working of this system.

Social Media Syndication – An Introduction

We will start with a threadbare analysis of the phrase itself. If you were to look up the meaning of syndication or syndicate, it is – An association or group of individuals, entities, firms, companies or corporations formed to fulfill a common goal. With respect to content syndication, it means to publish simultaneously in different places. Thus, social media syndication can aptly be defined as sharing content with users across various social networking platforms and in multiple formats the most popular being RSS (Really Simple Syndication) feeds.

Whenever you post business information or general content to your social network which includes networking (Facebook, Twitter and LinkedIn) and bookmarking (StumbleUpon, Delicious) sites, it becomes available to your networks. The members of your network further share and promote content posted by you on their networks. If you provide relevant and valuable information and if products and services interest them, they will surely visit your website to find out more. In return, you share content for them. Social media syndication is not about sharing posts and content randomly, but sharing and promoting quality content.

Advantages of Social Media Syndication

  • It drives more traffic to your blog or website by generating thousands of the back-links from social sites. It builds a loyal fan base.
  • It not only helps gather a wide readership but also helps disseminate information to a larger section in a matter of minutes.
  • It increases a website’s page rank on search engines.
  • The absence of formality and discipline enables better interaction with clients. It helps establish a more transparent channel of communication.
  • It is easier and quicker to respond to client comments and queries allowing you to earn their trust and respect.
  • On part of clients and customers, it allows them to post positive reviews of products and services; another measure that increases the brand awareness.
  • Finally, it is a cost-effective method.

So, if you’re business has still not capitalized on the power and wide reach of social media platforms, it is time to jump on the bandwagon because you’re missing out on a potential earning opportunity. Use social media syndication and stay ahead of the game.