Why e-commerce content writing can boost your business sales

There are inventions, and there are INVENTIONS.

Most scientific discoveries are just methods to save labour, and rarely impact most people’s day to day lives. However, some inventions change everything. They modify who we are as a species, how the economy works, and how we relate to each other.

Some of these include the printing press, the steam engine, the internal combustion engine, gunpowder weapons, and the airplane. If you are reading this piece, odds are that you are using the latest of those great inventions: the internet.

Your interest in e-commerce content writing is well justified. Nowadays, you are underselling your business if you refuse to incorporate the web. Online retail has exploded in popularity, and retail marketing’s relevance is at an all time high.

“Baiting” web traffic

There are billions, if not trillions, of active cell phones in the world at any given moment.

And you can call any of them by simply dialing their number. But what if you don’t have someone’s number, and you just want to get in contact with them?

Well, you would be out of luck. There is no search engine for cell phone numbers.

The situation is similar when it comes to computers. The internet is a digital ocean formed by trillions of interconnected computers. And just like phone numbers, each computer has an IP address.

But how do people know that your exact IP is where they can find your online retail store? Well, they type in search criteria, inside a search engine. People can only find your page with the help of a search engine, the most popular being Google.

Search engine optimisation

Google isn’t alive. At the end of the day, it is made using complicated math, that uses references, digital triangulation, and popular keywords to index results. However, regardless of what your online retail business is selling, you will have competition.

To make matters worse, most people never look past the top three to four results on the search page. If your retail site is not in those top three to four, your traffic will be decreased tenfold.

E-commerce writers must have at least mediocre SEO (search engine optimisation) knowledge, to properly integrate keywords, space paragraphs, and format headings.

Investing in proper online retail marketing is one of the most effective and essential actions that you can undergo.

Business niche does not matter

It is very common for business owners to assume that this new SEO service and e-commerce writing is not for them. “That nerd stuff is for electronics and IT services, but I sell tires and flower pots.”

This mentality can cripple your business. It does not matter what you are selling. Most of your customers will search for you online, especially in first world countries. If your retail site is buried in the 15th spot in search rankings, all your efforts will be wasted.

This small omission can literally kill your business, even if what you are selling is of high quality.

Writing quality increases sales

As a retail company, nobody is expecting you to write works of art. Also, the format of what should be written has already been established. People have come to expect a certain format, and it would be best to stick with it.

Most sites include:

1. Product description: give a two to three sentence overview. For example:

 White long sleeve dress shirt in variable sizes and colours.

2. Dedicate a row for fit, material, finish, and other distinguishing features such as neckline, waist, etc. Also, be sure to specify the laundering instructions with details such as temperature, drying, etc.

Of course, most retailers have an active return policy. And, in a majority of cases, products are returned because they do not match the description of the website. This discrepancy undermines trust in you and your company, even if the mismatched details are relatively minor.

The opposite is also true. If the info is proven to be reliable time and time again, then a solid trust will be built. You will genuinely see an increase in sales if you manage to properly proofread descriptions.

Where to get solid e-commerce writers?

In the age of laptops, your writers do not have to live in the same city as you. Many talented writers are based in the Asian subcontinent or Eastern Europe. As long as their English is good, you can benefit from the lower rates they charge.

Also, there are full-time (native and non-native) writers available online. Research paper writers sometimes get side jobs in e-commerce, and you can benefit from their experience.

Online platforms such as Upwork.com are another source of quality staff. You can even scan EssayBox for potential sources of freelance work.

Factors such as price and location should always come second to quality. When pinching pennies cause quality to suffer, then you’ve gone too far.

The third and most legitimate source is a company dedicated to online retail e-commerce consulting. This is by far the most hands off approach. Everything will run on autopilot and you can rest easy knowing that the service is high quality.

Just be prepared to pay for the company’s time.

Consistency and branding

No matter which country you are currently living in, you probably have a large online retailer with a similar model to US giant Amazon.

In that case, you can probably close your eyes and remember how their pages are structured, the font, and the colour scheme. Even the colors and layout of social media sites such as Facebook can be recognised at a glance.

This “look” is not an accident, it is an intentional effort of branding. Their developers and designers study color theory, and how different wavelengths make people feel.

To a lesser extent, content writing for e-commerce will employ the same techniques. Across all of your sites and platforms, you have to pick a look and stick with it. People will form a mental image of what your business is, and how it looks. It is best not to tamper with that image.

Blogging

When blogging, it will be tempting to feature overly positive reviews, so that people will buy what you have in stock. This can boost sales, but it will hurt you in the long run.

Expert writers will be honest and will know how to “handle” delicate situations. Just like journalists, it almost does not matter what the information is, but how you “spin” it.

If you tell the truth on your blogs, customers will go to them when they have doubts or questions. Becoming an authority in your field is a priceless status that should never be squandered.

If someone wants the best battery, tent, or smartphone, they should be able to rely on you.

Conclusion

Many people miss the good ol’ days when having a good product was enough. It almost sold itself thanks to word of mouth and quality delivery.

Nowadays, you need a bachelor’s degree just to sell shoes and toothpicks. Everything is online, so you have to understand marketing, digitalisation, SEO, and e-commerce.

Still, those who dread that the skill floor has increased should also be consoled that the ceiling is also much higher. Everything is global, or at least national. Your business can grow at a speed that was not possible in the past.