Work From Home Ideas: Managing Fan Pages for Brands on Facebook : If you are one of those people who would not last an hour without checking at least one of their social networking accounts, then being a community manager for brands might just be the perfect job for you.
Most brand managers opt to create social media communities for their brands, and the most common platform is Facebook. One reason is because this is generally cheaper-this is one of the most common work from home ideas-and it is not difficult to find someone who offers this service. Furthermore, having presence in social media does not just give brands an opportunity to reach their consumers on a personal level, but it also opens up doors for them to be able to get rich insights on the psychographics and digital behavior of the community, and that could later be fruitful in market research.
There are a few questions that remain, though. One of which is, how does one really get started? Let’s go through a step-by-step process that will help you launch your social media career in no time.
Know your brand like the back of your hand. When you start managing a brand page, posting branded content will be part of your routine. Continuously educating yourself about the point-of-sale, the reasons-to-believe or RTBs, and the equity of your brand will help you market it better to your fans.
Moreover, you should not worry about posting too much branded content. When new fans become a member of your page, they know what they signed up for. Quality fans will not be easily turned off by posts that tell them more about a product or service that they use and pay for on a regular basis.
Do your research. Aside from studying about your product, it’s good to do a little bit of social intelligence. Remember that time when you tried to track down the Facebook account of your date for Sadie Hawkins when you were in sixth grade? It’s time to put those stalking skills to good use! Do people talk about your brand online? What do the netizens say about your brand? What kind of conversations happen in social media that you could use to your brand’s advantage?
Remember that you can’t always rely on the target market that is specified in the brand brief. Let’s take the video “Dumb Ways To Die,” as an example. It’s a PSA that is mostly targeted to train passengers, but apparently even people who have not even set foot on a train appreciate this video. This totally trumps the principles of target market. So instead of simply putting numbers and eco classes as qualifiers, it’s always better to base your insights on conversations.
Devise a content strategy. We probably know what you’re thinking right now-if your five-year old nephew can use Facebook, then managing brand pages is easy. Among all the work from home ideas that ever existed, this one should be a no-brainer. What most of us fail to understand is that fan pages are a lot more complicated than that. It’s now just about posting content that you think will garner a lot of likes. It helps that your content is engaging, but whatever you post on your page must always have a link back to the brand.
Prioritizing “likeable” content over the ones that have affinity to your brand can be treated like a dead-end for your fans. Remind yourself of the whole point of being on Facebook-will your post induce trial, increase awareness, or at the very least give you insight about your followers? If your answer is no, then you might want to replace it with something that will address at least one of your objectives.
Lastly, learn how to evaluate your content. One common behavior of Facebook communities is that the followers get tired of content after a while. Apart from putting the numbers on your page side-by-side the industry benchmarks, it is always a good idea to actively monitor which types of content work and which ones don’t. Keeping your fans interested can be a bit of a chore when you feel like you’ll run out of things to talk about soon, so make sure that the types of content or the themes on your page are sustainable.